Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Thought for the day: Attitude is everything! With the right attitude, the worst situations & circumstance are overcome much easier. Focusing on what could go right versus looking at what can go wrong will reap far better benefits. Even when things don’t go as planned, if we learn something during the process, that in itself is a victory. Nothing ventured, nothing gained! Change the way you think, look for the possibilities, not the impossibilities! God Bless!
This new version is horrible. I get that there have to be ads, but they shouldn’t interfere with the overall experience. To have an ad pop up that you can’t close drives me nuts. Then the error-riddled copy finishes off what patience I have left. I now look for the same information on the channel 6 app which is much better (although they don’t seem to proofread either). I hate to say goodbye to channel 12 after being a loyal viewer for 18 years, but that is exactly what I am going to do unless this is fixed soon.
Yesterday when I opened my NBC12 app, it contained a statement that a new version of the app was available, in that the current version that I was viewing would no longer contain updated new stories. It directed me to download the new version of the app. So I did. The new version is nothing short of terrible. It is extremely cluttered, filled with ads and annoying pop ups, and a ridiculously oversized default font. Several times now, I have inadvertently opened and I merely trying to scroll among different stories. And, curiously, several of the news stories appear TWICE. This new version of the app is a huge step BACKWARDS. If if significant improvements are not made to the NBC 12 app, I will likely delete it and instead download one of the other Richmond news station apps. They cannot be any worse. I truly do not understand what NBC12 was thinking when it thought this new version was an improvement. Very frustrating.
Download the power of the WWBT 12 News application right to your iPhone! WWBT 12 News provides you with local news, and traffic coverage for Richmond...