Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Duncan Cuthbertson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We had great time over Christmas playing this game
I got the app thumb war. I thought OMG this looks interesting. When I started to play it did not even tell me the rules! I never play it. It is just simply NOT WORTH IT! Who wants this app? (No one says me!) see? It is a waste of time! BOO YOU WHOEVER MADE THIS SILLY BAD STUPID APP! I AGREE WITH THE PERSON WITH ONE STAR RUBBISH AND JUST NOT WORTH IT DO NOT TRY OUT THIS SOUR APP! ☹️🙁☹️👎🏻👎🏻👎🏻⛈❌❌❌❌‼️❗️⁉️⛔️⛔️⛔️⛔️❌⁉️❗️⛔️❌❌❌❌❌❌❌❌❌❌❌❌❌ really I mean it not worth it. All you do is hold your finger down on a number which is either too high or too low. No music 🎶 to enjoy I don’t like the loud voice saying Thumb War! Do not get it waste of time NOT AT ALL WORTH IT!
So much fun and great to play with friends!
Thumb War 1 2 3 4, I declare a thumb war. A great game to challenge your friends with, the object of the game is simply but addictive, just place yo...