Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hi- I’m a new user of your app and DO feel safer! Wish I would’ve known about this weather notification app sooner 🥲. I've come to prefer the way your “Team 4” presents itself on TV as well as having great online services, you automatically announce weather alerts (before, during, after the events) and I have “re-discovered” Channel 4’s other content, and numerous “TV Antenna Channels” available. I’ve been watching your morning Channel 4 New more than my normal station. We all sometimes get stuck in a rut. Everyones' unique “morning rituals” to get families out the door to start our days. Or starting a new day at home. You have provided me with a fresher outlook in general. Thanks to every single person who works at Channel 4 😄👍🏼🕕👍🏼😃👍🏼. You’re all very appreciated !! * From a regular old Local Viewer 😊
Thank you, KMOV! As a native St. Louisian, who has migrated to Los Angeles, it gives me great comfort to know your weather team is up to date and on the ball! I still have the majority of my family back in STL and thanks to KMOV phone alerts/app, I can stay atop of bad weather reports from afar. Many a tornado warning day I have spent texting my Mom as she was in her St. Charles basement surrounded by her critters. We could both view in real time, KMOVupdated radar and affected areas. A godsend, really! Thanks again for making STL tornado season more bearable from CA. -Laura Paige
It’s the only news, traffic and weather I watch. When I’m out of town to visit family in Michigan or Colorado, I’m totally lost on their news programs in just hunting through their programs to get what I need for the days. I have Channel 4 on every single morning while getting ready so I know what I’m in for while I’m driving to work, what the weather will be and generally what the overall news is. The folks at work tease me because I always know the weather report. I’m am a disaster crisis manager for a large firm here in St. Louis but has offices located all over the US so I feel the need to know what’s going on. You even let me know about weather disasters in other states. Oh my, when we have hurricanes, I’m all ears. Thank you so much for your up to date reporting not just while I get ready in the morning but your evening and nightly reports, which I also look forward to. If I can just stay awake at least for the weather with Steve. I’ve tried other local channels, just not impressed. Thank you. Keep up the good work!
The KMOV Weather - St. Louis team is proud to announce a full featured weather app for the iPhone and iPad. Features * Access to station conten...