Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tribune Broadcasting Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new update has shrunk the giant ad banner down to a more reasonable size. I have been using the KMOV channel 4 weather app ever since this one brought about the giant ad banner. The KMOV app includes a lot of things I don’t need in my weather app. Things like weather closings, live streaming, web cams, etc. But I’m going to stick with it for a while to see if I like it better. My biggest complaint about the Fox 2 weather app over the years has always been that the weather data they pull for the app in no way matches the weather forecast coming from Fox 2. Oftentimes being very different from one another. The whole point of downloading a local weather app from a local broadcast station is to get that same information on the go, 24/7. I want the same information that comes from our local weathermen who are in the area and know the local climate. I’ll continue to use the KMOV weather app to see if their app data is more in line with their local forecasts.
This has been my only go-to weather app for years, even the past 2.5 years that I have been living 3.5 hours away from St. Louis. But I just got a new phone and now most of the app features are not accessible. The drop down choices for radar map, hourly forecast, etc is not visible or accessible. The app ads are at the top of the view and covering the app menu options. UNFORTUNATELY I'LL HAVE TO FIND ANOTHER APP THAT WORKS WITH MY iPhone XR and has the RADAR option.
I’ve never had a problem with the FOX 2 weather app, it does not have all of the features that the KMOV app has though. In future updates, you may want to consider adding in some of the graphics that they actually use on the air, like KMOV. I love the FOX 2 weather team, and that’s why I’m giving the app 5 stars, but there is a lot of room for more features.
The KTVI Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...