Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Liquor Control Board of Ontario · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Possibly the worst app in the App Store. Forces you to touch “Okay” at the bottom and to close the annoying banner at the top EVERY SINGLE TIME YOU USE THE APP. Favourite products tab DOES NOT LOAD even 10 minutes later. The app is almost entirely useless, forcing you to use Safari to do anything useful like check what stores have a specific SKU, what the hours are of the store, or to actually refer to your favourites list. What brain dead imbecile designed this terrible app? What fools at the LCBO actually paid someone more than $3 to build this miserable, non functioning app?
If you try to set your “local” store and you search, find and select it, the app requires you to have location services turned on. I don’t think so! Why do you need to know where I am just to select my local LCBO branch. This app is pretty invasive for just checking to see if a beer or wine is in stock!
The app opens to the background image and the spinny thing. Not even the LCBO text. Removing and will stick to desktop website
The official LCBO app lets you browse and shop thousands of wine, beers & ciders, spirits, coolers and more! The LCBO app allows you to: • Browse and...