Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bungie, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
“Oops something went wrong.” *relaunches app* “Oops something went wrong.” *repeats 4+ times* “Oops something went wrong.” *checks forums, finds out it’s a constant issue, prompting a sign-out/sign-in* *logs out* “yOu CaN’t LoGiN dUe To MaInTeNaNcE* 🤦♂️🤦♂️🤦♂️🤦♂️🤦♂️ So. You can’t simply make that the message upon boot up? Instead of implying it’s a glitch? “BuT yOu CoUlD hAvE lOoKeD iF tHeRe WaS mAiNtEnAnCe.” Right. But some of us have ACTUALLY supported you monetarily since D1 started. And all we ask for is some semblance of competence. Which you’ve failed to provide since the beginning of D2. “ThInGs WiLl GeT bEtTeR aFtEr We SpLiT fRoM aCtIvIsIoN.” Spoiler alert: they got worse. Because atleast back then you were held to the minimum standard due to big papi Activision’s oversight. Now? Now there’s no bar to reach. You continue to disappoint in even the smallest of things. Edit: 12+ hours later. Still undergoing maintenance. So, why can you spend so much time attempting to fix an app and not the game itself? It’s like doing LESS THAN the bare minimum is Bungie’s alma mater. But of course, the mentality is “We don’t care about the consumer as long as they’re spending money. They’re idiots who don’t know what’s good for them.” Right? Hilarious. Since Bungie NO LONGER plays their own game, but can’t (and won’t) rely on the opinions of those that DO. Guess Big Daddy Activision still pulls the strings. It shows in the lack of content and lack of upkeep for the game.
This app is absolutely great. To me worth 5 stars. Everything that you can do in the app from being able to move items from your vault to any character of yours in the game, to staying connected to your clan, finding other players who play this game for help with certain activities or endgame content, to updates that Bungie is providing to us about the game, and so much more. A few things I would consider adding to this app though would be, being able to view pursuit progress on it. Instead of having to load up the pursuits screen while I’m in the middle of an activity to see how close I am to finishing a pursuit, It could be as simple as viewing it on the app. Another thing, being able to purchase bounties from vendors through the app, (and really only just bounties to prevent players from not having to go to that certain vendor regarding other things like pursuits) but prevent them from having to waste time going all the way to that certain vendor just for a bounty before starting an activity related to whatever bounty it is that they need. I feel like maybe some changes like this could really take this app to a whole other level of amazing.
Really, why is this so simple? The original layout for the original companion was absolutely flawless. It was easy to navigate, the visuals looked good, and it was professionally done with good looking forums, easy access to every aspect of the app, and it was just fun to use. Never have I though negatively about the app until the re-formatting of Destiny 2. The app feels clunky, inconsistent, and just un-fun and bad to use in every way. Why do I have to scroll so much to switch in between menus in the heat section? Why do I need so many pop ups to see different aspect? Why do I need to press a completely different button to view the 3D model? Why is it that I can’t see every armor piece of my guardian at once, and instead you can only look at the one part on the basic armor from the start from the game. Do things like this take up too much processing power for some reason? Why are you so lazy to not include the tiny holographic effects of some armor pieces? The only professional part of this app is the clan section and the news section. The forum is god awful to navigate and the gear section looks like an elementary schooler on power point made it by dragging a few squares and making it as messy as possible. It just hurts me to see what kind of a leap back this app has taken from the format I loved and used for 3 years. The fact that this app has transferred to a whole new game shouldn’t mean that the formatting needs such an overhaul that I feel the need to complain about it.
The official Destiny 2 Companion app keeps you connected to your Destiny adventure wherever life takes you. Sign in using PlayStation Network, Xbox Li...