Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sinclair Broadcast Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was drawn to the app because it's been my experience that Eyewitness News provides the best coverage of Kern County. The app itself isn't bad - pretty good interface and it works well on my dinosaur iPhone 4. I'd highly recommend it.
I have no issues with the way the app works. It would be nice though if more stories were updated and added more frequently. Also, just because an article originates in California doesn't necessarily mean it should be considered a local story.
It's funny how some ppl take there time to be so negative if you don't like this app simply delate it it's as 1,2,3. :)
The KBAK News app delivers news, weather and sports in an instant. With the new and fully redesigned app you can watch live newscasts, get up-to-the...