Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sinclair Broadcast Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is horrible, I can barely read any articles due to ads constantly taking over and when you try to exit them they take up the whole screen.
The ads are starting to use a lot of flickering jumpy icons which makes it very distracting to use the app. Please remove them. A small fee for a no app version would be fine. Or perhaps go back to simple text-only or static image apps
Too much emphasis on bells and whistles, without regard for functional layout and readability. A waste of finite bandwidth for reading the news. On the iPhone, only part of the headline of news items is displayed so I cant even discern the subject matter of an article. Lets admit that a news app should be a quick way to see current events, not a venue for someones coding prowress !
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