Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗California Oregon Broadcasting, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For the most part I have enjoyed the app. Staying informed about local issues is important. I watch the news station every morning. However the latest update has made reading some of the headlines hard. Most of the headlines are in white against a dark background but some are gray making it hard to see in any light. While I’m here there are times like what has been stated in other posts some of the links don’t work.
Downloaded this app to my iPad but it won’t open. Totally worthless! If I could give it a 0 rating I would! Don’t waste your time! The last update on this app was 8 months ago, so obviously, this app isn’t of importance!
I went on this app to find the latest news on the wildfires in Ashland, Talent and Phoenix. The “live feed” spent 10 minutes on recorded self promotion on how good their live feed was...except they never went to live feed. I had to get the critical information elsewhere. Don’t use this app if your life depends upon it!
The KOBI NBC5 / KOTI NBC2 App includes: • Top stories and breaking news notifications right on your phone for Southern Oregon & Northern California •...