Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MediaNews Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Newest version is a terrible update. No longer does the paper fill the screen by default, and when you zoom in to do so, the paper “floats” with no way to lock it into place. Additionally, the ability to swipe forward or back from anywhere on the page, has been removed, replaced with directional arrows at the bottom (which also disappear when you resize the paper). Lastly, digital ads now appear at the bottom, with no way to close out the ad banner (isn’t my subscription and the ads inside the paper itself enough to pay for production? Feels like a greedy move to me. You are the only e-paper I subscribe to that does this in their e-edition). Overall, I am very disappointed in this update and hope that these issues are addressed and resolved quickly, otherwise I will be rethinking my subscription of many years. Until then, I’d much prefer going back to the previous version.
I thought I would never want to give up the “real” newspaper spread flat across the table at breakfast. The way one can quickly scan the headlines, feature articles, pictures, and ads to choose what is of interest this day. I have read other newspapers on-line and often found it limiting and article focused. What a pleasant surprise this has been! The format allows a quick scan of the pages and easy to zero in in the intended article with quick return to the full page. Also, the phone and font allows me to read it more easily in the shifting sunlight of mornings at the table or later in a comfortable chair. I love the on-line paper. Thank you writers and tech staff!
I love the C.C. Times, have been a customer for over 40 yrs. There was a time a few years ago that I would receive the paper, maybe, or not. When it rained, paper was soaked. I didn’t think I could part without having the actual paper in my hands. But….the alternative was to get it online. If it didn’t work out, I could cancel, and go back to calling the Time’s office reporting no paper that day. Well….I love opening the app and I get the paper every day….and never another problem!
The e-Edition keeps the East Bay Times at your fingertips, with every article and picture intact — even comics and puzzles. Our iOS Device version del...