Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Localiza · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App doesn’t work properly. I can’t update basic info such as address, phone, email. Most importantly passport and credit card information! I can’t update my passport by entering new one neither can I add new credit card to extend contract. Basic features that would take any proficient level software engineer about an hour to fix. Oh and website, I log in but the reservation isn’t there!
They are the only provider where I need to rent, but their website login does not work. It won’t allow me to access my account or bypass my account to make a reservation. I’ve tried changing my password, still nothing. Then I tried the app, looks great but won’t allow me to make a reservation. A company that doesn’t allow you to use their services, truly a failure.
Has to be the most third world app I have tried to use. After setting up an account , filling in all my personal information, picking a car, filling out my credit card information. I find the app too stupid to accept my billing address for the credit card. I hope that someone who writes their app software is smart enough to understand. Not all countries use the same address format. And when you tell them what country you are from it will accept your address
Car Rentals in Brazil and around the world with Localiza. The largest fleet in Latin America, with over 600,000 cars. Make your reservation! Save tim...