Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DH Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How did they do it? I’m not sure how, but the redesign is even worse than the previous version. I thought it was already a stretch to claim it had social networking features. Now those features seem to be gone, but they still advertise them in the app description. The labeling of some members as “hot” is insulting to me, and not just because I know I’ll never be one of them. But, “hot” by what criteria? Who decides who is hot? It sure wasn’t me. Why promote some members in your “social” network over others with a label like that? If they’re hot then they’ll probably do fine without your promotion. And, all the guys I followed? Gone. The guys I’d liked and matched with? Gone. I load the local gallery and the guy next to me is 47 miles away and I have to search to find who is closer in whatever order they’ve now placed them. All my photos are now cropped so bizarrely that I’m not even in some of them because they no longer autofit to the screen. What a miserable mess this app is. It was problematic to begin with because it pulled everybody me from Daddyhunt into it, as well as into the separate but identical Daddyhunt app, so you have two different groups thrown together assuming they’re the same. Ugh. The idea of a gay social networking app is gold. Someone should actually do that and give us the features we need to connect with others based on interests in a meaningful way. Sorry, guys, this ain’t it, and it’s less so with the new design.
If you’re sick of the Grindr Twinks who are mean to you cuz you’re older than 40, maybe it’s time to switch to DaddyHunt/ MisterX. I have found the men here to be very compassionate and completely available. Kindness runs in the hearts of older men who’ve been around the block, and who may no longer be Twinks but seasoned veterans in matters of the Heart. Do yourself a favor and get with a Daddy. You’ll open up a world of friendship and love.
I’ve been on/off this app as paid member for 2+ years. It was very good at the start. Since then, they added more and more restrictions in an effort to drive traffic to the paid service. Even now, the paid service gets very little. The ‘travel’ feature, which allowed you to search in distant locales before actually getting there, simply stopped working. All you get now is an error message. Texting returns 2, 3, 4, or more, of the same message - that is, when it simply does nothing but say “this is taking longer than normal”. When my subscription runs out, I’m done. You should not even start until they overhaul this thing and put the focus back on the experience and not $$$.
Mr X is the gay dating app made for real connections — whether you’re looking to meet local guys, chat with men worldwide, or find something more. Bui...
| Name | Price | Type |
|---|---|---|
| MISTER Premium (Monthly) | $14.99 | Monthly |
| MISTER Premium (Quarterly) | $39.99 | Quarterly |
| MISTER Premium (Annual) | $119.99 | Yearly |