Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marlin Brandin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When using it freely you get several likes, it seems like it uses an algorithm for who is liking you based on your taste in men. As soon as I paid for it the likes stopped until I reported this. Then I noticed a few likes a day. I sent the original likes all messages, I never got any messages back. If they were able to communicate (and were real people) then why not message back since they are the ones that initially "liked" me? The message icon always said I had 1 message in a red bubble notification. The only 1 I ever had was from the app, which I deleted. This 1 message notification never went away. I don't trust this app at all. It said my annual subscription would be 30 something but they charged my account 40 something dollars. This is thievery. Imagine 40 dollars multiplied by the thousands/millions/billions of people that subscribed. That is rich quick and easy scheme.
Again here is another app that just limits connections for profits. I tried it and realized that after a few minutes of use that I couldn’t communicate with anyone who liked me unless I paid. Which seems to defeat the purpose of downloading the app to begin with. If it’s a new app, it should do something different then all the other apps like scruff, grinder etc that limit gay connections and help break down the social barriers that are becoming more problematic with all the fake accounts that seek out information about us for scams. This app had an opportunity to do something different and improve the community and instead it just seeks profit.
Provides an opportunity for you to give basic information about yourself plus pics. Some spammers use it, but they’re easy to spot.
CATSCHA is the favorite free dating app for gay, bi, trans, and queer people to connect. A date, relationship, or friendship? Whatever you’re looking...
| Name | Price | Type |
|---|---|---|
| 5 LIKES | $1.99 | One-time |
| 15 LIKES | $5.99 | One-time |
| One Week PREMIUM Catscha | $7.99 | Weekly |
| One Month Catcha PREMIUM | $8.99 | Monthly |
| Free Trial 1 week | $14.99 | Monthly |
| 50 LIKES | $15.99 | One-time |
| Premium three months | $19.99 | Quarterly |
| One Year PREMIUM Catscha | $37.99 | Yearly |