Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Missouri · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This last update made the app look like their website but three times worse. I can’t access anything because whenever I try to load the app it literally says “NO CONTENT AVAILABLE”. The set up when it does work is super confusing. The set up before the update was organized and clean. Now I just don’t check the news or weather on the app anymore. I just have to figure out from other sources.
The article headings in dark mode are dark grey. You can’t even read them.
Latest update to refresh the sponsors broke iOS dark mode for its users like me. The dark mode text color on the story headline previews stays black while correctly setting the background color to black. Makes it a bit tough to read the black on black invisible story headlines. Please correct this issue.
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