Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sinclair Broadcast Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a terrifically terrible app. In this day and age, an app that won’t turn landscape is completely unacceptable. I have attempted to use this app on my iPad and find it to be just a giant portrait phone app. They need to put a little money and making this app right. You guys are missing the boat on app development. Hire a professional, rather than a high school kid!
Only problem I have with the app is when I am in the middle of the paragraph (or page), it would go back to the beginning of the page every 30 seconds or so and it gets really annoying.
I like it cause it has the news from my hometown area, since I work on the road a lot I can catch up in a quick minute with all headlines
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