Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Santa Clarita · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Useful
User-friendly and quick to report issues with. Only suggestion I would make is with locations - when reporting something while moving (as passenger in a car, as often done I imagine) it's tricky to get the GPS/ map to stop moving with you so you can select the correct location. Great app, though!
This is a very useful site and the city responds quickly, usually with the actual person responsible.
See a pothole that needs filling? Spot graffiti around town? Need to catch up on the latest news and events? With the City of Santa Clarita app you...