Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We are making hay right now, and it’s so important to know when we’re getting moisture and when we’re not. Thank you for keeping us updated, on the important weather conditions
This app gives the local detail I want. That said, it takes forever to load, which is inconvenient at best when we’re further out and knowing the weather, and seeing the radar is an actual safety issue. I often cannot even get it open at those times when we’re out camping for example. Since I’ve been typing I’ve had 4 alerts sound on my phone for a thunderstorm. If you want to be alerted to emergencies such as tornados you have to put up with knowing every drop of rain that falls. Make that six alerts. All in all, I keep removing it because it’s not as helpful as annoying. I can just get the same info elsewhere. Make that seven alerts in as many minutes.
Please stop with the non-news notifications! If I wanted twitter type updates throughout my day, I’d subscribe to your handle. I don’t mind being woken up or alerted to need-to-know items, like actual warnings and ‘heavy rain’ or ‘lightening in your area.’ ‘Warmer today - cooler tomorrow’ ‘autumn starts Saturday’ and ‘COLD Friday morning’ are not need-to-know news items...
KFYR-TV is proud to announce a full featured weather app for the iPhone and iPad platforms. Features * Access to station content specifically for...