Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Appventions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really don’t like this after I bought it for several reasons. One reason is that there’s no way to search. For example say you want to search the population of a country. There’s a big long list and you have to go through each one to find the country for which you are looking. a search would make it so much easier. And the same goes for finding a country. Also, I do not see a way to find world time and all these other things that are listed as features. I can find a few things but not all of them. Another thing that irritates me is that the mileage is in kilometers and there’s no way to change it to miles. Apparently the person who wrote this program feels that everybody uses kilometers and not miles. Since it does not have everything in it that I see listed as features I plan to request my money back.
As I read about international affairs, I can get a take on where these events are taking place without too much distraction. Free internet tools are setup to distract users into advertising activity. With my Ipad atlas, I do a quick lookup and get back to my news scan. Some inaccuracies. Burma is now Myanmar.
I’ve been highly impressed with this app (especially with its updates over the past month).
Your Ultimate Guide to the World — Right on Your iPad! Dive into the wonders of our planet with Atlas Pro: Maps & Facts, the interactive world atlas...