Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Appventions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoy this app. Although it maybe not completely up to date; it is still the best source of information for the countries it covers!
I would urge to update them more often.
The developers need to update the data more frequently. When the app was first introduce, this was done at ~2 week intervals. Now the data updates are sometimes not done for 6-12 months. It is not uncommon to find references to leaders whom have been replaced, by peaceful means or otherwise, for as much as a year. As the original data source is updated quite frequently, the semi-annual data rips used in app updates are a disservice to users of the app. That said, they have provided an excellent presentation of the CIA's "The World Fact Book" - an easily obtainable open reference designed for (US) diplomats. To address some of the negative reviews, keep in mind that *all* of the data present in this app are ripped from the CIA The World Fact Book. While there is, to the best of my knowledge, no original content present in the app, this is not a bad thing - the original is a significant and relatively neutral reference. The "Quick Maps" provided in the app are *exact* copies of the maps provided in The World Fact Book. Some areas, such as Tibet, are not present as primary entries as they are not (or no longer) diplomatically considered to be states (countries). While this may be considered to be cruel and insensitive to refuges of said former countries, this is an artifact of modern diplomacy. Refuges of these former states are often representative in the countries to which they traveled (see the "Refugees and internally displaced persons" sections in countries for examples).
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