Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You’ve rendered the app almost useless bec you’re too worried about ad money. Hourly section gets stuck on ad page with no way to x out, and radar page not loading data bec ad bar at top gets stuck trying to load. Do better. We need this info.
Clunky is not the wird. Something recently changed. I can no longer rewind or forward through a forecast video to see pertinent details, a critical thing during a forecast for active severe weather. If i try to rewind at all to see storm eta for my location, video starts over including the annoying 15-30 second ads i have already seen. If I’ve already watch the ad for the video i should be about to do a little relevant slowing and speeding. That your app support link goes to a 404 makes it clear you’re not thinking about your audience. Guess i’ll have to move on.
When I click on this app, I have to look at a picture of the channel 9 weather folks before I get the weather. Then I get to look around ads for the weather. A notification box comes up on the screen of my phone, but when I click on it I get to wait until something that looks like weather loads. Usually I’m unable to find out what the notification was because it’s a video that won’t load, not that I want to wait to see that any way. This station has a commercial that talks about the folks in Atlanta and how they don’t know our weather. But when I click on that app, the weather comes right up. I don’t have to look at the icons of the channel 9 weather crew. Imagine that. I’m very disappointed with this app.
The WAFB First Alert Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolut...