Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kent State University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really love the new redesign of the Kent State Mobile app!! The app feels cleaner, faster, and easier to navigate!
I downloaded this as an easy way to access flash line. BUT, if I try to launch anything outside of flash line, and wind up on the website, it is IMPOSSIBLE to navigate back to the app. You have to delete it then reinstall.
I absolutely love what you guys have done with the app so far! As a current student I find all of its features extremely useful and they function very well. There are however a few improvement I think would be nice to see. 1. As an iPad owner I'd like to see it made into an actual iPad app instead of just a blown up iPhone app. 2. Add some directory function for campus services such as career services, maintenance, campus security and so on. 3. Add a calendar of events, student events, academic calendar, special event. Things of those nature. I think these 3 things would make a nice app even better
KSUMobile – The Official App of Kent State University Stay connected and in control with KSUMobile, your all-in-one companion for life at Kent State...