Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MPL Ventures, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ugh, yet another game that doesn't even work long even to play one round. I've tried about 20 times, and every time I try to write the first word it crashes 😔😒. Please fix this, or take it off of the App Store!!!
Despite the reviews I read, I downloaded anyway hoping there was an update that fixes the issues, but twice I tried to play and twice I was kicked out of the app due to it crashing when entering a word.
Crashed every time I would try to submit a word!
Word Connection is a word game where you have to link a chain of four relevant words together. Each word is related to the previous and/or word after...