Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MoMA, The Museum of Modern Art · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great improvement to the audio tours!
Love how easy this app is to use. The content is phenomenal.
I want to look at the artwork and listen to the audio and it does that beautifully. 🏆
Get new perspectives on modern masterworks and discover contemporary art as curators, artists, and others talk about art in MoMA's unparalleled collec...