Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BILLA AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No option to change language, and the points and voucher system is very confusing. It took me a year and 4 tries to set up an account and connect a jo card, I kept getting errors even with an online translator. I wanted an alias account to protect my personal information but nothing worked if I tried to select "no" to the email and targeted marketing option. It didn't work until I sold my soul to the developer. The app should work immediately to give me a barcode, or a card should be available in the store that I don't have to sign up for to get the advertised sale price.
There’s no way to switch the language to English in the app, though it’s advertised as English available in the App Store
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Es gibt so vieles, was das Leben voller macht. Deswegen möchten wir von BILLA den Menschen das Leben einfacher machen. So verhelfen wir Ihnen zu mehr...