Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Plum Amazing Software LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was one of the best watermark apps on the market when it works. It crashes a lot and uploading batch (multiple) phones the app crashes causing you to waste a lot of time reloading. After paying for $4.99 again I feel like I’ve been robbed. They want me to pay for another update! Smh Updates should be FREE for customers who have paid. This is about the 3rd time they have done this. They create a “new app” and force you to upgrade. After a recent update I have stopped using the app now forces you to select all photographs and gives the app access to all photos and videos on your phone previously you had an option to select the photos you want it to use on the app. I am not comfortable granting any app for access to my device in all of my photographs and videos. I do not appreciate that option no longer being available especially after paying for the app. I wish I could be refunded.
I am a United States Marine; Honor cannot be taken from you; you are given honor at birth, the only way to lose your Honor is to give it away. However, once you give it away you seldom get it back. Initially this was a decent app. However now the programmer wants their original customers to pay for the new App iWaterMark+; therefore, they have made the original version very difficult to use. So difficult that you will not use it. You will either purchase the + version or you will purchase another App from a replicable company. This is the second time this programmer has done this. This is dishonest to make the original app virtually useless, to force your customers to purchase an upgrade that should be free. If you have a NEW APP you should sell it as another name (add a + symbol to the end of the original name is not considered a new name). We paid for the app; hence, we do not want to go through pages of your marketing ads of your updated version to even get to the original app that we paid for. Is that not the reason we paid for the app in the first place. Put the original version back to the way it once was usable and stop being dishonest.
I actually really do like this app. I like that it allows me to have a text and an image watermark. Easy to use. The one thing I don’t like, is that even after you purchase the app, they then create another app with new features and charge you more money to get those features. In their new app you can do videos which would be wonderful. Except I’ve already paid five dollars for this app I’m not going to pay more money to get the same features just the video. If you charge somebody for an app - you update the app you don’t create a whole new app. (In my opinion)
iWatermark has been around since the beginning. After a major update now on iOS 26! Thanks to users for the thousands of ***** 5 star reviews on the A...