Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Oklahoma · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s embarrassing that a University that prides itself on excellence can’t find programmers to create a decent app that works on all major platforms. For the last two years I have been unable to watch videos on my iPad. I keep trying from time to time thinking that surely an update will come out that is functional, and I have reinstalled the app numerous times to no avail. Shame on whoever is responsible for not fixing this issue.
My stepdad almost bought a new iPad because this app works on his iphone and computer but not on his ipad. I spent hours troubleshooting this to find the following: This has been a known issue for over a year and they haven’t fixed it, yet they are happy to charge people for the premium content. Fix this. Its inexcusable. Also, their video content does not work in Safari on the iPad either. You can use Chrome, but really people??!!
Update: some hours later the ticket portion did work. Maybe there was a server issue? Accepts the log-on to retrieve tickets, but then fails to pull up any information before providing an error message with an option to try again. If you’re going ticketless, you had better work out all of the bugs in your ticketless app first.
The official app of the Oklahoma Sooners. Download to follow your favorite OU athletics teams, access your tickets, get real-time updates and much mor...