Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Macys Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Today I found out the inconvenience of trying to buy products from Macys in PR. They dont ship most items to PR even when it is a US territory that uses the same mailing systems as the states. The Items are available to ship to my address in mainland but not PR. On top of it, their CS employee are not trained properly (mostly because they are far away in India and somehow the idiot send there to oversee operations is an incompeten person. Thats the only logical explanation). Without getting started on the app and web engineers who are costing a lot of money to Macys. PR is the only territory of the US where every single american store in the Island is the location with most sale (thats why Kmart, sears and JC Penny have never close in PR until recently (last Kmarts). As the matter of fact Macys PR is one of their most productive locations, yet they do not ship items here (in particular items on sale). The practice is Ilegal, smells like consumer fraud with a side of a breach to comercial clause on the Constitution. Honestly, I live this store but I am canceling them because if PR is not going to be treated equally as the states stores why bother expending our money there.
I been shopping with Macy’s on and off for 20+ years. The problem is that I recently downloaded the app since some of my local stores closed and is difficult to get to. Anyways, I found a few different things to purchase (some curtains and a little table). I put them into the basket and proceed to check out. I have a gift card that I received to cover most of the balance and it gives ZERO options to put the card in. Even tried following the instructions through the FAQs and still nothing. I tried using my card without the gift card and it says that the items are not available or sold out and to remove the items. I do and come back a few hours later and even days later and they are still available. So I try again and gives me the exact same message as before. This has been going on for the last week or two. Even tried chatting with agent on the app and two on the phone. They even don’t know. I don’t know what is happening with them the last few weeks. If any items are completely sold out or temporary sold out then the site should say that and should be given an option if the said item(s) will ever come back as available so the person doesn’t have to waste their time. Also add an area to redeem gift cards so that people can actually use them. At this point I am tempted to sell the gift card and go elsewhere to buy the items.
Macy’s online and store services are absolutely stellar! Price, value, selection and customer service are consistently wonderful and make me feel like a valued customer! There are two exceptions one is the Macy’s money. I always feel like I am getting ripped off by getting Macy’s money using it and then if something gets returned they subtract that amount. It should be absolutely a bonus based on how much you spend! This is especially true if I give something as a gift and it needs to be returned or exchanged. It is a mortifying thought that somebody would then have value discounted. The other exception is Macy’s customer service for online orders. Usually it is great but the other day I had a horrible experience. There was a cosmetic advertisement on the Macy’s banner advertising a free bonus for any moisturizer purchase. I ordered a moisturizer but the bonus did not go into my shopping cart. When I talked to a customer service person they said that the banner was wrong that it only covered certain moisturizers. But there was nowhere on the advertisement even on the back screen that had exceptions to what moisturizer would need to be purchased. I argued that that since the advertisement said “ANY“ moisturizer that they should honor it and give me the bonus. They agreed but said they couldn’t do that. I spoke with five people including two supervisors and both times the supervisors ended up “disconnecting” me! It was maddening and frustrating and never got resolved
Welcome to the Macy’s app, the most iconic shopping destination. Find exactly what you need for the occasions that matter most. Shop fashion, beauty,...