Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Quach · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used this app for years and still check back on the App Store in the hope that it’s magically been updated. Even the current, not updated, state this app is useful. Many clients are not prescribed newer meds due to cost etc. It’s helpful to be able to get quick info in sessions about client’s meds, med changes etc. This app is great for that.
Good app but needs to be updated routinely to be accurate and current
As a clinical social worker I use the app often especially when out in the field. However it should be updated more often to keep current with new medications as they are introduced.
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