Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nike, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been pregnant for nearly two years now (back to back kids…) and love how A. The app is free. Period. And B. The ladies coaching the prenatal/postnatal programs seem awesome to work with. I love how I don’t have to pay a cent to access the workout videos and the resources, and no ads either. The interface is seamless and easy to navigate. Nike does a great job recruiting other real moms and moms-to-be to show alternative poses/positions, and the coaches themselves are mothers too. I used to only want to work out for looks (in my 20s) but now as I’m in my 30s with one baby and another on the way, I am still doing what I can to maintain my fitness level to be strong and flexible and to also recover, especially with all the changes my body has been through and will continue to go through. With one C-section and a second surgery scheduled, my body will never go back to the way it was before and I have to learn to embrace that yet it’s still so important to stay active. Thank you, Nike, for representing true and real motherhood - without showing Instagram-like models with unrealistic expectations and bodies. Also I follow the yoga programs and videos too. Love those as well. I can’t say much for the other workout programs - I strive to slowly one day go back to those programs and workout routines.
I went on the app today to do one of my favorite workouts MAX and Recover. It is now a class video format instead of individual exercises that you follow at your own pace. Why is that an upgrade? Videos aren’t as useful in hotel gyms and it is easier to swipe back and forth btw exercises. New update now only gives you two options whiteboard or class. I have used the app for years and had multiple workouts saved and now half are gone and the other half I have to watch a class instead of going at my own pace. Why is that an upgrade? When the app first came out you could do a program. You would pick a goal and it would recommend a program and then give you a six week list of workouts. It tracked progress and was awesome. I logged two years of workouts. Then for some reason the program feature was eliminated so you could still pick the workouts but not have a program. The only way to have a program was to do a whiteboard workout. Has anyone at Nike compared the two and actually asked users what they prefer. The whiteboards require you to leave your workout and go to a video to see the exercise. Your last two major updates over the last few years have actually decreased the value of the app. Pushing all users to video and eliminating self guided programs is a bummer. Half my saved workouts aren’t even available anymore. Did anyone ask the user/customer before making these changes?
Hello I’m not usually one to leave reviews on an app but I just wanted to say that I started using NTC again after a couple years and it looks like they’ve completely refreshed the app from what it used to be! I am enjoying using the app at the moment to get some warm-ups and stretches before my run and look forward to building up towards more challenging workouts! While I am enjoying the app, I just wanted to mention some things that I noticed would help me use the app even better! Although I like the option that you get to save workouts, when I go on the workout page it’s just one big jumble of workouts seemingly in order of how I saved them. I wanted to say that it’d be GREAT if we could sort our saved workouts into different categories/folders. It would help me to organize my workouts throughout the week without having to keep scheduling workouts day by day. I could just go to my Monday workout folder and jump in at any time with the set of workouts I want and in the order I want them at the moment! Also it would be great if we could at least organize the order of the saved workouts, to be able to move them up and down the list to help set some kind of sequential list of workouts! Sorry for the long message but just wanted to share in the off-chance that someone will read and consider these suggestions, thank you for the great app! 🙏🏽
Nike Training Club isn't just another workout app — it's a portal to Nike's top trainers, athletes and experts. It's where you can access industry-lea...