Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evan Schoenberg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since Aug. 22, 2010 Thank You!
Just updated to iOS 18. The cross cylinder calculation no longer works. You cannot enter the axis number correctly for both current Rx and the cross cylinder amount.
Great general ophthalmic optical app. However I wish you were able to plug in any index of refraction for calculations. World these days revolves around more than just standard 1.53 shop index.
Optics Clinical Calculator is a vital tool for every general or refractive ophthalmologist, ophthalmology resident, optometrist, and optician. With O...