Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Survival Emergency Products · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The emergency contacts for traveling especially and sections are very helpful however someone it can be TOO VAGUE. In CPR it says "check for danger" as in check for bleeding? Check for danger from what? From the surroundings? Or in the burns section I think it would be helpful to suggest brands of bandages or medications to bring if it happens away from home and in other categories too.
I downloaded this app because I wanted a quick cheat sheet to use if I ever needed to give CPR (I've taken CPR classes) this app isn't really for teaching or training purposes so if that's what your expecting don't download. However if you need a quick reference for emergencies this I's perfect! However, I think people should know that in some states (like California) if you call 911 from a cell phone (it takes longer for emergency workers to get there) the call does not go to a local responder, but to the highway patrol who then has to figure out your location and contact your local responder. So whenever possible it is best to call 911 from a landline!
As an EMT-B in the state of NY, I can really appreciate a product like this. More times than not, having a civilian perform CPR or use an AED on scene can be the difference between life and death. Statistically, a patients chances of survival are 37 percent better if CPR is performed immediately. This guide didn't help me at all, as I am already trained in all this and more, but it is definitely great for someone to have. Thanks for creating a potentially life saving product.
iFirstAid: First Aid at your fingertips When accidents happen, you need first aid knowledge to act. Australia’s leading first aid innovators, SURVIV...