Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Direct Cursus Computer Systems Trading · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve tried driving in Dubai with Yango for the first time, I loved it! Keep going! But the reason it’s not a 5star review is because the Dubai roads are complicated on intersections and the app gives guidance on which route to take, but doesn’t show the road name. Sometimes there’s a big difference between the same road name having North and South and I’d want to see the name of it, it’s number, and a letter N or S, on top in the middle in bold letters. Or at least have a settings option to do so. Then you feel the app would be perfect.
Is this only for Dubai? Because for me it's North America and when i got into the app to search a shop near me. Instead of giving me the ones that are actually near that I know of. It gave me the farthest shops ever. Honestly, i feel like it's a really good map app as i am sure about certain amazing features, however it needs to be able to recognize the nearest places near me in North America. It just needs to become familiar with North America.
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