Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ministry of Foreign Affairs, United Arab Emirates · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unadaptable design, look like developers publish it without testing. Come-on you should do better than this. Such a small design in the middle of the screen with black square in the top and another in the bottom. Did the developer design it in an iPhone 3GS ?!!!
Great and useful Mobile
The ministry moving forward the smart government. It is a nice program and the starting logo need to be corrected. The foot finger of the falcon should be in white instead of red! Good luck for the next version.
MoFA is a smartphone application that gives individuals, companies and diplomats to easily access services offered by the Ministry of Foreign Affairs...