Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hong Kong Police Force · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It really a best Apps which available public use cap screen function for reporting, but it’s function still not enough, please improving report the suspected Scam SMS screen. Actually in HK, too much SMS without indicated phone number just company name heading and scam link, so intelligence to cheated public which not available find out the sender phone number. When we click scam-related intelligence button, it need us must enter website & phone number only and failed to report without phone number suspected scam SMS
This is just basic tips not to get scammed and a search engine to search phone numbers, emails, payment accounts and other criteria. Why did they need to make an app for that? It just loads a webpage in the background anyway with an ugly black border. Why couldn’t they just provide the link so you can view it in your browser like everything else, or on your computer? Even worse, to search, you can’t just type in the text you want to search. You must select a search criteria from a pull-down menu. If you type in an email address, why would you need to specify it’s an email address? The app has a “Latest News” section, but it’s just a long unsorted list of banners in Chinese language that lead to a page only in Chinese, even if you chose English as the main language. Because those who can’t read traditional Chinese don’t need this information, right? This is is not only poorly built, it’s just lazy and defeats the purpose. Instead of making a real campaign to inform people, and an easy-to-find and easy to use website, they make an app, drop it in the App Store and just rely on people to download and use it, which will end up reaching far less people.
There are a lot of extraneous and unnecessary UI elements and color in this app. The worst thing is that the main function of the app (scam search) is not a native app function, but instead opens up a browser popup to the website page. It would do well to pare down some of the design ‘flair’ and instead lend it to the design of police stations and dormitories instead.
香港警務處網絡安全及科技罪案調查科(下稱「網罪科」)推出「防騙視伏App」流動應用程式,以協助市民辨識詐騙及網絡陷阱和提升他們的防罪意識。 【主要功能】 ◆詐騙陷阱搜尋器「防騙視伏器」: 此功能協助你辨識詐騙及網絡陷阱。當你遇到可疑來電、網購賣家、交友邀請、招聘廣告及投資網站等,均可在「防騙視...