Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hong Kong Telecommunications (HKT) Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Always “under maintenance.” Have to try to login dozens of times before I can get what I need
The company that’s responsible for me connecting to the Internet can’t seem to make a functioning app to pay your bill. Logs out constantly or flashes the same system maintenance alert for 6 attempts before finally letting you in. Please hire some software developers that actually know what they’re doing.
It's ironic that a telecom company can't make a usable app. The built-in chat function can't work if you try to reload it. It says other windows need to be closed first but there is no way to close them. I've spent more than an hour wasting my time trying to get in contact with them. Just bad service and this is what happens when u had a monopoly.
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