Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chip Cookies · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It was much more difficult to place orders on the previous versions. I applaud the developer with the new app. Super smooth and always works great for me. I love the 2x points on Wednesday and the quick pick up when I order ahead.
Unfortunately, I live only a mile away from Chip and yet, the “new and improved” app now tells me my address is not in the delivery area (it used to work just fine). But when I call Chip to order for delivery, they can pull up my address no problem? I’ve written them and complained several times and this still has not been fixed on the app. Whichever address search engine the app is using is garbage. It’s frustrating because it means I can’t use/earn my loyalty points by using the app.
I got a promotion in my email today from CHIP telling me I could download the app and get a discount on my order so I did. I placed a delivery order for this afternoon. I got a text from a DoorDash worker about 45 minutes after my selected delivery time asking where I wanted to meet (Preferably my house… the address I entered? Also I didn’t order through DoorDash). I asked if the box could just be dropped at my door. They said no, that I would have to sign for it. I’ve literally never experienced that before unless it’s expensive electronics. And there was no indication of that requirement before I made the order or I wouldn’t have. So the driver returned my order to the store. When I called about a refund, I was on the line with one employee and then randomly switched to another after a few minutes with no context. I was given a refund but as far as the app goes I won’t be using it again :) I’m bummed about it. Anyway, that’s why I’m giving one star!
Use the Chip Cookies app to find your nearest location, view our menu, and place an order. Save time by ordering ahead. Earn loyalty points and track...