Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗YUDER PTE. LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The story I’ve watched is good but for their weekly VIP they charge $30. Other apps charge at most $20. I initially wanted to continue the story but once I saw that $30 price I gave up that idea immediately. Hopefully the story I’m watching or a similar one will show up in one of the many shorts apps I’ve downloaded. After all I have more than 10 of them on my phone. If I have to pay the weekly subscription for each one won’t I go broke? So yeah there’s no lack of competition here, I’m sure these guys charging $30 will affect their customers and viewers. I’d advise them to set it to $20 like everyone else.
I downloaded this app for one particular story that I was interested in and for the most part, it’s decent acting (a couple of characters are a little bit cheesy), the storyline is captivating and could be drawn out into a much longer series, and they did a good job on production. If I have to complain, it’s that they constantly ask you to pay for the stories, which, I get. They have to pay to produce them and pay the actors, I get it. But, I’d be much more willing to pay a fee to watch the entire story instead of paying for coins to unlock tiny snippets, or maybe a subscription service? Just a thought.
The stories they choose to film are some of the worst ones available on the hundreds of reading apps. Clichéd toxic love stories of a pathetic woman forcing (or being forced into) a toxic marriage to an abusive, narcissistic man who glories in the pain he causes her. A man who throws a fake or real affair in her face with a woman who eventually attempts to kill her or have her killed. Then the man *suddenly* realizes that he loves the woman he’s married to, but only after she gives up on ever finding peace in life, and is about to die. All I can say is that at least some of the actors and actresses are decent at their job, but they can only do so much when given a ridiculous, poorly or un-edited, highly shortened script of a 300-1,000 “chapter” story written by someone who knows nothing of the culture/country of their target audience. Really not worth the price.
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| Name | Price | Type |
|---|---|---|
| One-time Purchase | $4.99 | One-time |
| One-time Purchase | $9.99 | One-time |
| $9.99 package | $9.99 | One-time |
| One-time Purchase | $14.99 | One-time |
| One-time Purchase | $14.99 | One-time |
| One-time Purchase | $19.99 | One-time |
| One-time Purchase | $19.99 | One-time |
| Weekly VIP | $29.99 | Weekly |
| One-time Purchase | $29.99 | One-time |
| Monthly VIP | $49.99 | Monthly |