Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MicroShowtime Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not sure how this has 4.6 stars. Were people paid? It’s ridiculously expensive if you really want to watch anything. If you’re at a point in a series where you can still open the next episode by watching an ad, it’s oppressive, because it takes longer to watch the ads than the episode. Each ad is at least about 120 seconds if not longer, then the episode is like 20, maybe 30 seconds if you’re really lucky. The app is really more ads, with a touch of show on the side. Don’t bother. This is undoubtedly the worst app I’ve come across for these supposed TV Shorts. This doesn’t even tell you how many coins you need to open the next episode on something, just how much money you need to spend to watch the whole thing. The “SHORT” I was trying to watch wanted $37 after I got done with ads to purchase the whole show. I can purchase the brand new full length 4K UHD, Blu Ray, and digital copy (in one set) of the new Wicked movie for only $2.95 more than that and it’s a professionally done project with famous actors and singers and based on a famous, hit Broadway show. The absurdity of the prices on this app are astounding. The sheer audacity in charging so much money is absurd. These shows are mildly interesting but only mildly, certainly not worth so much of a person’s hard earned money. The acting and the scripts are okay but not worth this kind of money they’re demanding!$$$$$$
Jury’s still out… So admittedly I originally downloaded the app because I had started to become addicted to what I refer to as “trashy romance dramas” (I’m not knocking anyone, it’s just what I call it), and I spend a disgusting amount of time watching them. I even have certain actors that I’ve discovered I prefer over others. Anyway, not my point. My point is I tend to rely on building up the free coins you can earn on a daily basis because paying for the shows isn’t really an option for me. This works out fine with the other apps that I have, but watching a movie today I was told I couldn’t continue because it was paid content. I still had plenty of coins (I checked), I even went back an episode to see if maybe it would continue anyway. Nope. Maybe I’ll have better luck tomorrow. But if not, I’ll be deleting the app, because it’s not worth the hassle of building up the coins to only get to watch a movie part way through and be forced to stop.
Update: so I love how we get stories and the ads but now it’s a pain because you have to watch all the adds and claim as much as you can when you’re nearing the end of a story and it only gives you one scene…it use to play five or so a bonus scene for just logging in for the day. I got a few stories going but now they are frozen and I’m sitting here watching one scene one book one time and I watched all the ads and even would have been willing to watch the 5 or 10 to get more chapters but that’s not an option. I really want to know how my stories end and not pick up another one to be sitting and still waiting… Orig: Okay so I started one “book” and then found another to watch. I was into it watching even the ads that were like 5 ads a day. When it suddently jumped to ten i was even more excited because while the episodes we get are very short it was Intriguing. So I switch to another book I thought I finished and now am in the middle of it again. However the ads now have attached to that one and not even giving me the option to watch for the current one that I have been invested in. How do I switch it and please can it be the 10 ads. I’m really that invested lol! Plus I kinda wish some of them didn’t start off with half the episode before it moves on to the rest of the story or at least make those a little longer. Thanks
Playlet - Your Go-To App for Amazing Short Dramas Hey there! Got a few minutes to spare and looking for something fun to watch? You’ve got to check o...
| Name | Price | Type |
|---|---|---|
| 1000 Coins | $4.99 | One-time |
| 2000 Coins | $9.99 | One-time |
| 3000 Coins | $14.99 | One-time |
| Special offer | $17.99 | One-time |
| Weekly Pass | $19.99 | Weekly |
| Weekly Pass | $24.99 | Weekly |
| Weekly Pass | $24.99 | Weekly |
| Weekly Pass | $24.99 | Weekly |
| Monthly Pass | $49.99 | Monthly |
| 10000 Coins | $49.99 | One-time |