Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SAN FRANCISCO C & C · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Finally! My dreams became reality! I have been waiting on Mel’s to come out with an app - it’s very user friendly and get rewarded with free ice cream or coffee for just downloading :)
Love this app! Simple to use and easy to keep track of my points when I come into the restaurant!
Finally! This is so cool! Mel’s finally has an app and it’s so easy to use and order food from! So happy
Use the Mel's Drive In app to find your nearest location, view our menu, and place an order. Save time by ordering ahead. Earn loyalty points and trac...