Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ronald Gelbard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted an app to help me keep track of what I’m spending while grocery shopping. This app has potential. I was excited to use it. One piece of the app that I suggest changing is the spinner price entry. Trying to get the spinner set to the numbers you want while standing in a crowded grocery store is not fun! It’s highly frustrating! A simple keypad for entering in the item price is all that’s needed…nothing fancy. If that was changed, I would definitely try again and possibly purchase the app.
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| Name | Price | Type |
|---|---|---|
| Premium monthly | $1.99 | Monthly |
| Premium yearly | $19.99 | Yearly |
| Premium forever | $44.99 | One-time |