Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Government Digital Service · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
GB store price
Free
GB rating
4.2 / 5
GB rating count
182,699
Current version
1.30.0
2026-09-17 · Developer notes
We’ve made technical improvements and fixed bugs.
Store metadata collected 2026-09-22 UTC · GB storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Passport bio scan doesn’t work, it took multiple attempts to login, had to log out and back in. Had to delete and reinstall the app. Eventually managed to get the window to allow me to upload documents. Then it wouldn’t scan the passport. In the end I gave up altogether after wasting hours trying to verify details. And used the website and completed that way.
I love the new system where all of the government services you receive can be easily accessed through a dashboard . I did have issues with the app working and recognising I was at the page to make it verify my ID. But after logging out and back in it worked.
Really impressed at how efficient and quick this process was. Very innovative.
You can use the GOV.UK One Login app to prove your identity to access some government services. It works by matching your face to your photo ID. You...