Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Scott McCuskey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Awesome app I can’t believe how many people I’ve connected with. I haven’t seen in 30 years. If you’re looking for someone you haven’t seen in a long time this is the app for you. This is the best app! Wow! Michael
What an incredible new app! “What’sCommon” is an app that instantly connects and gives you notifications of matches and connections based on your keywords and privacy settings! With this app, you can imagine the unimaginable, explore the unexpected, and connect the unconnectable! 🎉🚾🚀👏🏼🤩🥳 I can't wait to fill in all these life events and connect with military battle buddies, neighbors I grew up with, and so much more!"
What’sCommon, next generation Social APP that will allow users to connect and communicate with each other through life events and matched keywords. B...