Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TAM JAI INTERNATIONAL CO. LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Long loading time which is unacceptable for an app designed for one to order for lunch. People do get impatient when they are hungry.
The app interface is stupidly designed and confusing for the coupon application process. 1.) User needs to firstly select the coupon than proceed for selecting the food items. When user has already selected the food items, user need to clear them, then apply the coupon and reselect all the food items. 2.) Confusing promotion term. The coupon states that a dish will be free if user gets a “Two dishes noodle”. The fact is that the user has to pay for two dishes, then one more additional dish will be offered free of charge. It is not the case that one of the two dishes is being offered by using the coupon.
Noted you updated your term and condition. You are still collecting excessive personal information even when the customer chose to use the apps as guest dinning in at your branch restaurant. Please revisit your strategy. Glad you accept manual order at the spot…
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