Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Birdland (Hong Kong) Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When 1st time select AlipayHK to pay , it can show a payment page (need to receive sms and input pwd for identify the account) and after confirming account details will redirect to AlipayHK app for settle payment. But for another payment,once again select AlipayHK to payment ,it is not redirecting to AlipayHK just keep show time down and nothing done. When change to WeChat payment, it is ok to redirect to WeChat but after payment will open website (show nothing), and manually open kfc app need to select already pay
I would need to place a simple order but not having to update the App during a slow internet environment for a version with no critical update according to the note and the last update was merely two months ago. Inconvenient.
Super slow when loading. It take me almost 20 mins to for 3 trial. I give up finally and won’t use coupon: won’t use Alipay to order. Not sure that the initial intention to develop this app. Maybe push customer to que up to order? Tell customer that KFC app won’t work; and push us use McDonald apps to order? So frustrated to KFC delicious food but usually bad on other services !
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