Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CBA New Digital Businesses Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Agree with a few others who have had said the same thing. It is a little buggy where it just sits on the splash page and never loads or comes up with an error to "check your internet connection" which happens on both mobile data and Wifi. The other couple of issues are when it notifies you tick off a job for "payday", unless you do it there and then (if the app launches that is) you miss the opportunity and I cannot see anywhere to mark the job as done so you need to end up doing a manual transfer? Secondly, I've had my daughter have her card decline in store , even though enough money was in there and the payment limit was $20. This was a $15 purchase. It eventually went through when I put the spend limit up to $40.
Much cheaper than other options. I have two things that do annoy me though 1. An option to drag and drop chores in the list so when my kid is looking at them they’re in order of how they’re to be done (in my case I repeat for each day so there’s chores, with maybe an additional one, for each day. I know I can choose to repeat but I rather it spelt out each day - my daughter has the memory of a fish). I did enter them in order but they’ve jumbled themselves up (one of Tuesday’s chores has gone to the bottom and Thursday one is near the top, not in daily order like I’d hoped) I’d love to be able to drag and drop so she can go from Monday down through Sunday rather than now having to scroll up and down to check she got all of the day done. 2. More icons or an option to use an emoji in the chore description. Some things, like fish feeding, is an every other day thing so I’d love to mark it different so she can see there’s something different to her normal daily chores. Also an option to hit enter in description so I can go like: Cats - refill water and food - new litter Fish - feed Bird - refill water and food Instead of it being one run-on sentence. This one’s an all in one chore so itemising would be an awesome option If I think of others I’ll add to it but that drag and drop option to organise chores how I want them would make this app perfect that’s probably my only real issue that irritates me
Too many avenues on the kids profile. Boss overview should be able to navigate all profiles at once. Also not a fan of being offered it as a free service, arrange cards to arrive and then be emailed an ‘important update’ I will be charged an ongoing fee after 6 months. That doesn’t feel transparent so that parents can make a choice knowingly aware of upfront costs BEFORE they commit. The system set up for making payments seems way harder than it needs to be. And also the only option was to commit to $1,000 for deductions. Which thankfully I was able to not approve but only after declining in my Commbank App because again wasn’t transparent at the beginning nor clear at set up. At this stage I’m still unclear on the process and would prefer to be able to allocate my own values and be able to make the transfer from my own account on my own time. The same way you make a normal transfer of funds between your accounts. Given that I am already a commbank customer. Why do we need another party to do this? If it’s a card the kids can use. Should it have a bank account you can transfer to? Also, entering pins always takes more than one go because the app isn’t quick enough to register taps or when selecting chores there is a noticeable lag. Pictures would also be helpful to allocate to chores for children who cannot read well. Would be worth seeing these improvement before the free trial period ends.
Your family's smart money sidekick. Kit is a pocket money app and prepaid card for kids that turns everyday moments into money lessons. Help your chi...