Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MUSEUM OF NEW MEXICO FOUNDATION · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is well-designed and easy to use. The maps and directions are easy to follow. Good information about each place, the route is a very easy walk and you can stop and restart anywhere along the way. There is also a transcript if you don’t use headphones. The only critique I have is would be more helpful if when you reached the end of a segment there was A pause or a tone. Instead it immediately starts playing again, which can be a bit confusing.
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