Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Santa Fe · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s got a lot of helpful and some less helpful activities for planning things to do. The filter is nice but seems to still not filter out the “junk” activities (things that repeat, look like paid advertisements, etc). Or maybe I can’t figure out what categories they are. I would like to see only what I want and specifically exclude others. I think it would give you the option to NOT share (keep private) activities that you have added to “ My Plan”. A calendar / schedule of My Plan would be better to have than a map / list. Isn’t the point, to PLAN?! Though the map is helpful too. Otherwise the app is oddly organized and a bit clunky. And would like to have more detail on activities.
Lacks interactivity ability. Couldn’t find where to provide content feedback. I had interested in a few activities, the app sent notifications for each of them every single day, it became a nuisance. Maybe allow users to choose frequency of notifications? But more alarming is that the schedule for one of the museums was completely wrong—it showed the Museum of Western Cinema near Nambé as open on Tuesdays. We drove there and there was a big old sign at the entrance showing that it’s closed Tuesdays and Wednesdays. I tried to warn others through the app, or at least warn the content admins so they could fix the mistake for the benefit of future visitors—and their own reputation—but couldn’t find anything like it. So that tells me the app is unreliable—and there’s no feedback button on form, in other words the app developers aren’t interested in improving either the app architecture or its contents.
Santa Fe is Amazing! Check out food locator!
The Santa Fe app is designed to help you plan the perfect vacation, trip or weekend getaway in Santa Fe! Santa Fe, New Mexico is a city unlike any ot...