Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Karina Palladino · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Word games are my kind of games. And this one is specially good. It’s quick and easy, until you find your limit. Then you have to try hard to get to your next level. When you are in the zone…what a great feeling. When you lose, try not to smash your phone.
The person who was hired to write these lines has never made it past level 21. They were supposed to list the many benefits that playing Woggler bring...