Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Narinsky · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I expected ads. Clunky methods to keep score. Minimal functionality. Nope. This app is perfect for what you need. It does more than expected.
Actually really smooth app and works well. Everything you need. I only wish there was an option to search for a specific rule in app, without browsing the web. Also you gotta scroll the rules menu, it’s not apparent but all there still. Thank you!
The app is just what has been missing from all the games we have with the friends! Great app and easy to use
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