Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Incentivio, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Password is never saved and it doesn’t take Apple Pay. Almost didn’t place my order it was so frustrating. Will probably order somewhere else next time.
Currently will not allow me to use any of my cards to order ahead.
Currently, there is no way to redeem your purchases if you don’t scan your barcode before hand. Can we fix this?
No matter where you are in your week (or your day), you can count on Salted Melon to have exactly what you need, sometimes before you know you need it...